Preface
The web 2.0 technology brings out the
explosion of social media that transfers people from traditional content
readers to publishers. Social media do change the way to do traditional
marketing, the so called online marketing which I had not realized before the
lecture.
Social media marketing is enabled by
information sharing. Such is human nature, when people discover some piece of
content like sale promotion in the shopping plaza, concert tickets for sale,
the new of exhibition etc., they would like to recommend it to their friends on
Facebook and Twitter.
The significance of social
networking/media to business.
From the merchant’s perspective, social
media platform is a new place to do the market analysis and advertise
themselves. As we all know, the E-commerce have already walled into the life of the
public, so the exploration of business opportunities is not the problem for
many companies. While how to leverage the internet resources to rapidly enhance
the popularity and market presence is the most significant topic for them to
think about.
1.Social networking to
marketing analysis
Online marketing analysis is some kinds of users' preference or opinion study. In reality, it is not uncommon that merchants or E-commerce websites to make some recommendations to their customers based on their consumption history/preference.
But how about the users' opinion analysis? It involves web/text mining topic. For instance, as a major player in the mobile phone market, a good way for Samsung to do the marketing analysis is to accumulate and analyze the user comment of its product as well as those of Apple, HTC, and Motorola from online questionnaires, forums, E-commerce websites and even Facebook. This cost is lower compared to traditional marketing analysis and it is also easier and more effective to get the comparable viewpoints from the common users.
But how about the users' opinion analysis? It involves web/text mining topic. For instance, as a major player in the mobile phone market, a good way for Samsung to do the marketing analysis is to accumulate and analyze the user comment of its product as well as those of Apple, HTC, and Motorola from online questionnaires, forums, E-commerce websites and even Facebook. This cost is lower compared to traditional marketing analysis and it is also easier and more effective to get the comparable viewpoints from the common users.
2. Social media to online
marketing
The cost of traditional advertisement
methods like TV commercials, outside billboards sometimes is quite high. Now
the social media give merchants a new choice to expose themselves online (e.g.
Google Buzz, Google Wave, YouTube, Facebook, etc.). The direct social
recommendations using dialog transformation style (one to/or many to many) should
be more effective to make the advertisement message arrive at the potential or target
customers.
（Facebook seems to be a popular place to do online advertisement）
Totally agree.The traditional way of marketing research is asking people to respond to a survey.But people hate to do that and even they are force to fill those forms they don't take it seriously.On the other hand people express their idea on social media spontaneously.
ReplyDeleteThat's right. And also traditional questionnaire usually could only do some 'multiple choices' survey to get the answer by agree/disagree or choosing the 'best' one within the choices given. This kind of marketing analysis is limited and not effective to dig out the real mind of people.
DeleteI just read an article about social marketing and health communication. It talks about how to incorporate web2.0 social media into social marketing promotional plans,especially on health promotion part. Social media platforms allow health promotion practitioners more direct access to clients with less dependency on traditional communication channels. Very recommended, you should have a look at this article!
ReplyDeleteThat's fantastic. Could you please share the article link here? Because our team is rearching some health care on the project. There will be so helpful you share this information.
DeleteIt is really hard to find some appropriate ways to do promotions. Need some way reach enough audiences which mean attract more protetial customers, and also will not bring repulsion to people.
Hi, I just upload this article on Dropbox, here is the link:
Deletehttps://dl-web.dropbox.com/get/Public/HPP325335.qxd.pdf?w=d387c295
Hoping it could do some help:)
In the world with many social networks, online marketing on social network becomes popular. The point is that it is free and it saves time. For example, Once you have a fan page in Facebook, with the user friendly interface. You can find your target audience easily and analysis the result base on the interactive responses from users.
ReplyDeleteThe active users of online social networking platforms are younger people especially youngsters. They devote plenty of time to those online communities. So sometimes online marketing are more effective based on the target group of people and the information could be propagated rapidly.
DeleteYes,I think nowadays,social media has become such a powerful way to do promotion to customers.Even though a lot of rumors exist in the web,we cannot deny that most of us are trusting comments and recommendations from superstars or our friends.And it is the way how social media performs to help sell products.
ReplyDeleteSometimes the demonstration on online social networking sites target to attract people's attention as marketing strategy rather than selling products. Eye-catching online illustration always benefit to build up popularity which is recognized as the most valuable resource. And it is the cost efficient way to make the company known by people.
DeleteThat's indeed true, i think this is due to so-called a network effect of the use of OSN system. From another course, we learn about the network externality and thus network effect can help to gain participant of a community when more and more people joining the network. Therefore, just like the annual report from Facebook days before, again almost a double of new users joining the network, I think more and more other solution will be generated and plug into the OSN.
ReplyDeleteCannot agree more. From Google to Facebook, new advertisement channel are bringing good news especially to small advertisers. Google make use of the long tail and Facebook make it more precisely and efficiently.
ReplyDeleteYes, now I think social media has become so powerful way of doing the promotion to the customer. Although a lot of rumors exists in the network, we can not deny the fact that most of us are trusting comments and recommendations from star or our friends. Social media and how to implement to push products
ReplyDeleteOne of the exciting thing social media brought to us is that, this media belongs to everyone. In the era of traditional media, the right to speak on media just belongs to some official media. With the help of social media, the route of information propagation is changed, no longer only from the official media to the audience.
ReplyDelete