The benefit of social networking is a lot.
Businesses are embracing the social networking to foster an active internal culture of collaboration, the free flow of information make employes feel valued, connected as an important part of the community which enhance the productivity. Outside the organization, Businesses take advantage of online social networking to reach the customers, improve customer experience and do a more effective advertising campaign. Many companies patrol social networking websites to listen the voice about their products or services. When a business's reputation is threatened, social networking platform seems to be the most effective channel for moving the discussion to the right direction.The security issues of online social networking environment organizations confront.
But why we consider social network might threaten the business? As you have seen, with the convenience of social networking/media, internal staff may easily leak important information (e.g. intellectual property, critical business information of the organization) to the web. Some online criminals could access sensitive data by malicious injection/penetration(e.g. cookie spoofing) that connect to the social networking platforms of targeted victims. During the first half of 2009, 19 percent of all Internet attacks targeted social networking sites. This represented a dramatic increase over previous years, according to a study by Breach Security Inc.
Cyber attackers are usually dangerously effective because they are mostly technology savvy, they generate attractive but fraudulent message that appears to come from the trusted party like your friends and entice the unsuspecting users to click, directing them to phishing websites or sites employing malicious code/software with the intention to obtain their sensitive personal data.
Data leakage sometimes involve the violation of confidentiality mandates. A simple example it that it is not uncommon phenomenon for medical school students expose patient's sensitive information via social networking platforms, sharing their "practicum experience".
As you have mentioned, we admit that on the one hand government should enact related regulations to supervise social network websites, on the other hand social network providers should be dedicated to develop new technology to protect users’ privacy. But the most urgent thing may cultivate users’ awareness, I reckon. So do you have some suggestions to popularizing this common sense?
ReplyDeleteI believe the awareness is not a concept to be adsorbed easily in a short time. It should be built up at the sound policies/rules just like the law to the real society.
DeleteSubscription is an easy procedure. You just have to type www.facebook.com on the browser window and open the Facebook login page. The login webpage is easy to understand. Just fill in your contact details and make your account. You may update and edit your profile multiple times. If you're using this website for the first time, better follow these tips.
ReplyDelete- At present, safety is the major concern on this website. Despite the fact that the website is considered to be safe in all the ways still, the users are asked to keep their contact info private, for safety reasons. In case you already have an account, you can check out the privacy options and make the essential settings so as to secure your account.
- If you are using Facebook for business or educational purposes then provide real info because companies often approach you when they see your profile. Hence, your account should be presentable.
Um, as a user, i think we have to be careful when using the social network too. I understand parties are developing more and more security measures to secure the social network. Yet, just like antivirus programs, we can never eliminate all the possible dangers. Therefore, may be we have to adjust out awareness against the social networks too, just like how we can identify possible torjan programs or websites, we better develop our identification on the social community too for identifying possible threats.
ReplyDeleteThat's right, but for general public who are not computer savvy, it is not easy to identify those threats. Cyber space is kind of society, even if equipped with comprehensive rules/laws, could not eliminate all the malicious behaviors. But hopefully all possible integrated measures could fight against those malicious behaviors effectively and make the thing no more worse.
DeleteYes, I could`t agree with you more about the data leakage which happened when a company stuff used social network websites for fun. And the most common one I believe is clickjacking attack, which is especially seriously on those free downloading sites in China. No matter what URL you click, you will always be direct to somewhere else, and it is very dangerous.
ReplyDeleteThat's true. For online users at mainland, it is inevitable to search the free downloading software websites rather than buying software licenses. But a lot of those free downloading URL are fraudulent and malicious users make use of these traps to catch the "肉鸡" and build up their Bot-net. Many people are injected/hijacked unconsciously.
DeleteSpeaking of social network clickjacking, do you think it has some difference from the traditional one?
DeleteBasically it is the same. But the traps from social network friend list are more dangerous since people would usually believe these information sources just like fraudulent information from the friends on QQ whose accounts are actually stolen are more likely to fool people.
DeleteI agree with you that rules have to be set up. However, We need to prevent government is going to limit our freedom of speech.
ReplyDeleteIt involves the topic political system. No real freedom of speech for OSN is available for dictatorship. But I believe OSN can accelerate the advancement of societal democracy of human being.
DeleteYes, I could`t agree with you with the convenience of social networking/media, internal staff may easily leak important information,
Deleteapart from this, i think some clickjacking and free download site was dangerous, to prevent this issue, i think the most important is the awareness of staff, provide training for them is one of the control.
Yes, I could`t agree with you with the convenience of social networking/media, internal staff may easily leak important information,
ReplyDeleteapart from this, i think some clickjacking and free download site was dangerous, to prevent this issue, i think the most important is the awareness of staff, provide training for them is one of the control.
Yes, it helps. But in reality, those organizations who have strict information security requirement tend to prohibit or control employees to access the internet. As I know, some government department even equips two computers for employees, one for internal usage, isolating with internet, the other is dedicated for accessing to internet.
DeleteMany business organization will block social websites in their office because they're afraid the their staff will leak important information unconsciously.However it is not a good practice because social network is also a powerful source for business.
ReplyDeleteFrom the companies's point of view, social networking is a great distraction factor for their employees. Facebook or Weibo can easily worms a lot of their working hours. Though social network is also a powerful source for business, they consider the drawbacks overweigh the merits. That's why they choose to block those social networks in their intranet. Even though I don't like that either, I have to admit that is kind of reasonable.
DeleteLife is life and work is work, mixing them together could bring some problems. Unfortunately SNS seems to be more related to personal life. I think that's another reason why some companies block SNS in office.
DeleteI wonder whether it will be true that one day social network take up most parts of our real life.With the development of social networking technology,social network is growing bigger and bigger,and it seems that more and more people are addicted in daily social life in the web rather than focusing on the real relationship around them.Perhaps someone may say that social network life is the continuous way for normal life,but I always feel weird when life is mixed with virtual relationship.
ReplyDeletehttp://blog.renren.com/share/162687309/11425098085
DeleteTake a look the article, the guy was a social networking buff. But he tried to get rid of online social network for three months and moved back to trajectory of real world living. As he mentioned: you can never know the truly real living conditions of others from online social networks.
Yes,I strongly agree that it will lead different results and opinions if we use different ways to analysis it and seen from different social aspects even with the same social network.Social network is the reflection of the real society,we can get knowledge or inspirations from SNA.We can use what we know about the social network to improve or design new social network or to help solve real problems in society.
ReplyDeleteWell, I think the age of Web2.0 is full of opportunities. With the social media marketing, gathering information is much more easier. For example, with the celebrity effect, no matter what the celebrities said towards some particular goods there always are a large number of followers.
ReplyDeleteAs online social network is the new trend and it contains a huge amount of personal data, the interested parties would like to exploit the security hole in the social platforms. These data is users’ privacy information but also a valuable assets for the social services providers.
ReplyDeleteActually, you are right that social providers are in an embarrassing situation because they keep tons of these data but they cannot truly estimated value of these intangible assets. Under this agenda, they may not make corresponding investment on the security level.